While both PPC and SEO are undoubtedly effective, those who have a limited advertising budget may naturally wonder which type of online advertising is the better option. The truth is there is no hard and fast answer. A lot depends on the nature of your business, your target audience, your marketing budget and how quickly you want to see results.
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When I started in the SEO field (circa 2003), the job responsibilities weren’t easy, but the list was relatively small. Over the next 5 years, those responsibilities increased, but it was primarily in tactical and knowledge sorts of ways.
5minutesite.com’s Local PPC Adwords & Keyword List Creator by Walter Spurgiasz is pretty good for generating a large list of permutations of local keyword phrases. You submit keywords, a ZIP code and radius, and it will incorporate names of towns within the searched radius and add them onto your keyword phrases.
Do you get blank looks when you tell people what you do? I know I do. Many people aren’t familiar with SEO, so it can be difficult to put the role of SEO into a context lay people can understand.
Really great study, I think I might have an idea what niche you are in. I work in the SaaS industry and we have a very similar model. Also can definitely relate to your point about SEO vs. PPC.
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Giovanna, Thanks for your excellent research and views on PPC. You mentioned one old great book, “Tested Advertising Methods.” Here’s another gem, since we’re in the history section:
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