Writing an inspirational speech that draws your audience in on a personal level can be very effective. For example, in a business environment, it might mean speaking about the organization’s achievements, or the impact the audience's work has on the people the company serves.
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A great speech begins with great writing. And great writing comes from a solid plan of attack. Contrary to all of the "wing it" advice you may have heard, preparation is the key to success.
Use my free sample of speeches and speech outlines to inspire you and help you craft your own presentation! Make a note of what you find appealing/interesting about these speeches and apply the same tactics to your own work. You may also like to use the formats as a guide, to ensure your own speech flows smoothly and logically.
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If you need help writing your elevator speech, check out this article: “Roving Report: Your Business Plan in a Single Day.” Ask for referrals. Many web writers get their start by asking their friends, family, and acquaintances for referrals.